With over 25 years of experience in the home services industry across plumbing, electrical, and HVAC sectors, I founded Florida Action News Group (F.A.N.G.) and J.Cessna Media in 2023 to address a critical gap I witnessed firsthand: local businesses and consumers lacked a centralized information hub for the trades industry.

My journey began unexpectedly in 2020 when I enrolled at Full Sail University to pursue a Bachelor of Arts in Digital Cinematography. While producing videos for local companies through my newly established J.Cessna Media, I discovered something powerful—these businesses weren't just looking for marketing help; they were searching for connection, information, and community.

One particularly memorable project involved a family-owned plumbing company struggling to compete with larger corporations. By creating targeted content that showcased their exceptional customer service and technical expertise, we helped them increase their customer base by 40% in just six months. This success story defined my vision for what Southwest Florida truly needed.

F.A.N.G. was born from this realization—a collaborative network that empowers both local businesses and consumers by providing essential industry information, fostering meaningful connections, and creating a transparent environment where quality and trust prevail.

Ready to join our community? Whether you're a business owner looking to grow or a homeowner seeking reliable service providers, Florida Action News Group offers the resources, connections, and information you need to make informed decisions. Visit our members area today to access exclusive industry insights, connect with verified local professionals, and become part of Southwest Florida's premier trades network.