With over 25 years of experience in the home services industry across plumbing, electrical, and HVAC sectors, Jim Cessna founded the Florida Action News Group (F.A.N.G.) and J.Cessna Media in 2023. His motivation was to address a critical gap he witnessed firsthand: local businesses and consumers lacked a centralized information hub for the trades industry.

Jim's journey began unexpectedly in 2020 when he enrolled at Full Sail University to pursue a Bachelor of Arts in Digital Cinematography. While producing videos for local companies through his newly established J.Cessna Media, he discovered something powerful—these businesses weren't just looking for marketing help; they were searching for connection, information, and community.

One particularly memorable project involved a family-owned plumbing company struggling to compete with larger corporations. By creating targeted content that showcased their exceptional customer service and technical expertise, Jim helped them increase their customer base by 40% in just six months. This success story defined his vision for what Southwest Florida truly needed.

F.A.N.G. was born from this realization—a collaborative network that empowers both local businesses and consumers by providing essential industry information, fostering meaningful connections, and creating a transparent environment where quality and trust prevail.

The Florida Action News Group offers the resources, connections, and information necessary to make informed decisions. Whether a business owner is looking to grow or a homeowner is seeking reliable service providers, they are invited to visit the members area today to access exclusive industry insights, connect with verified local professionals, and become part of Southwest Florida's premier trades network.